What's up with Public Relations ?

When i was first writing in this blog, the idea was to give a definition of Public Relations, it's characteristics, job function and i would like to discover the world of 'Public Relations' ..

Ok! of course first of all, we have to know what am I talking about here...let's start  with definition.

What did they do??

• Anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization.
• Counseling management at all levels in the organization with regard to policy decisions, courses of action and communication, taking into account their public ramifications and the organization’s social or citizenship responsibilities.
• Researching, conducting and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to the success of an organization’s aims. These may include marketing; financial; fund raising; employee, community or government relations; and other programs.
• Planning and implementing the organization’s efforts to influence or change public policy. Setting objectives, planning, budgeting, recruiting and training staff, developing facilities — in short, managing the resources needed to perform all of the above.

Did u get the idea what PR is all about?  Good! I bet you understand!

“Public relations helps an organization and its publics
adapt mutually to each other.”