Are they the same? Yup! both are relatively the same eventhough their objective and tactics are quite different. Public Relations creatively promotes the image of its client to the public, corporate communication adheres to the compicated bylaws of compliance in both internal and external communication, promoting the integrity of a corporation with very little room for creativity. Let's have a simple description for both.
Function
- Public Relations --> Profession that relates mostly to the promotion of an image, depending on its client.
- Corporate Communication --> a profession that prides itself for coloring compliantly within the lines
Audience
- Public Relations are more to the media. It means newspaper, radio, televisyen, magazines and of course the internet. Publicity comes by way of any mention in the media.
- Corporate communications are more directed to its employee base, customers and partners via email, memos and the occasional press release.
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